11.01.04
Gettysburg Village Factory Stores Enhances Retail Mix with the Addition of Limited Too

Contact
Stephanie W. Singer, Beckerman Public Relations
(908) 781-6420, Stephanie@beckermanpr.com

GETTYSBURG, PA – NOVEMBER 1, 2004—Gettysburg Village Factory Stores is enhancing its shopping experience by adding a leading specialty retailer for young girls—Limited Too—to its retail mix. 

A new, 4,000-square-foot Limited Too, offering a variety of apparel, swimwear, sleepwear, underwear, footwear, lifestyle and personal care products for active, fashion-aware 'tween (ages 7 to 14) girls, will open by the Gazebo (between Jones N.Y. Country and Kulpsville Antiques) on October 20, 2004.

 “Creating an enjoyable shopping experience remains a top priority for the Gettysburg Village Factory Stores,” said Nancy Brown, General Manager.  “We constantly conduct market research to bring the most sought-after retailers to our center.  As an AMC Delancey-owned shopping center, our company’s goal is to align our interests with the needs of the communities we invest in.”

Too, Inc. became a fully independent public company in August 1999, in a spin-off to shareholders of The Limited (NYSE: LTD). The Limited had established “Limited Too” brand stores adjacent to or as departments within The Limited stores. In 1996, a new management team recognized that its core customer had her own emerging sense of style and revised the strategy to create a focused and differentiated brand image for fashion-aware ‘tween girls. 

Today, Limited Too currently operates 561 stores in 46 states and Puerto Rico, and publishes a catalog coinciding with key 'tween shopping times throughout the year.  Too, Inc. aims to be the world-class brand for the ‘tween (ages 7 to 14) girl. Too also conducts e-commerce on its Web site, http://www.limitedtoo.com.

Gettysburg Village Factory Stores, an appealing center combining the charm of traditional Main Street America with seasonal entertainment for a complete family-friendly shopping destination, is located at Route 15 and Baltimore Street (Route 97) in historic Gettysburg, Pennsylvania.  Owned by AMC Delancey Group, The Village’s 70 stores and Food Court offer values found nowhere else in the region and draw shoppers from throughout Pennsylvania and Maryland.  Prestigious new tenants this year have included Koret, Welcome Home, American Eagle Outfitters, Bible Factory Outlet, Liz Claiborne, Quizno’s and Textile Studios.

Visit the Gettysburg Village Web site at www.gettysburgvillage.com for a complete listing of all stores and upcoming events, or call (800) 868-7553 for additional information.